Thu 08 Jun 2017 09:00 - 13:00
Already have an ecommerce website and looking to grow your international sales through trading online?
Join this practical workshop to learn how to use effective Search Engine Optimisation (SEO) strategies for your website, and how to develop social media channels internationally.
Learn from our experts
Our experts in ecommerce will talk you through a range of topics, including:
How search engines work
Comparison of different search engines
International SEO – Google, Yahoo, Bing, Baidu, Yandex and more
Insights and analytics
Using data to improve your site’s effectiveness
Understanding analytics in the context of digital marketing
Interpreting and acting on analytics information
Tracking, customer engagement and sources
How to improve SEO
Impact of social media on customer engagement
Generating referral traffic
Effect on SEO
User generated recommendations
Engaging with customers
Benefits for your business
After attending this workshop you’ll have a better understanding of what you need to do to market your business successfully in international markets.Book Now
Scotland's trade body for the digital technologies industryJoin Us
Driving engagement across different sectors enabling Scotland, the industry and your business to grow.
Securing the talent of the future for the digital technologies industry is a priority for ScotlandIS.
ScotlandIS has influence and connections within the industry in Scotland, the Scottish Government and the public sector. The positive work we do has implications for every business in the sector.
Market intelligence, insight and connections to develop business opportunities and skills within your business.