Tue 09 May 2017 09:30 - 15:30
The key to successful digital transformation is customer-centricity. As many companies have shown, the best way to put the customer first is to ensure the main tasks they want to perform are easy to complete.
This masterclass will give you the methods to focus on what your customers really want because giving people what they want—quickly and easily—is the foundation of a great customer experience.
Gerry McGovern’s methods ensure companies apply a proven, structured approach to identifying the most important functionality and tasks that site visitors seek. Improving access to the core content is fundamental to customer success and is the foundation of great customer service. The Top Tasks and Task Performance Indicator methods have been applied by hundreds of organisations across the globe including Microsoft, The European Union, Cisco and Google.
You will learn how to build a solidly reliable management model around Top Tasks and the Task Performance Indicator, two essential metrics of the customer experience. By applying these methods you can demonstrate to management how increasing task success and reducing time has positive impacts on revenue and costs.
Early Bird Offer: £300 (If booked before the end of March)
Cost: £450 (after March 31st)
Discounted rate for ScotlandIS members: £250 - to get this discounted rate please sign up through eventbrite and use the code SCOTIS
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