Speakers:

Will Page, Chief Economist of PRS for Music.

Based in London, and a graduate of Edinburgh University, Will provides analytical support to PRS for Music, which represents over 60,000 songwriters, composers and publishers, and presents economic insight to the wider media, legal and technology communities. His most notable work to date has been on Radiohead’s In Rainbows, the Long Tail theory and a presentation to the 2009 Edinburgh International TV Festival on p2p in television and film. (www.prsformusic.com/economics)

Niklas Ivarsson, Director of Content at Spotify in Sweden.

Based in Gothenburg, Niklas is responsible for catalogue licensing and business development. Since its launch in late 2008, Spotify has captured the attention of over two million addicted users in the UK, and over six million worldwide who enjoy free, simple and instant access to ‘spot’ and ‘identify’ millions of music tracks. With imminent plans to launch in China and the USA, we are honoured that they will be able to participate in this SSCL session. (www.spotify.com)