AGENDA:

09.30-10.00 Registration & refreshments
10.00-11.00 Bill Aulet - Listening to the voice of the customer
11.00-11.20 Coffee break
11.20-11.50 Maz Nadjm - TSL Education
11.50-13.00 Bill Aulet - Critical Success Factors in Entrepreneurial Inbound Marketing
13.00-14.00 Networking lunch

Entrepreneurial Inbound Marketing will also feature a talk by Maz Nadjm, Director of Social Media at TSL Education Limited. Prior to TSL Education, Mazi was Head of Social Media for the UK Ogilvy Group agencies, and prior to this was with BSkyB, where he was responsible for Sky’s online social media strategy and development and marketing for each Sky.com site (over 1 billion monthly page impressions). Within a year of his appointment at Sky, he oversaw a 200% increase in engagement on Sky Portal sites. In addition, he also launched the new Times’ online commenting system and was social media advisor to a number of News Corp units, including News International, Star TV, Sky Italy and Fox TV Channels. Mazi has also advised Chelsea Football Club and British Forces Broadcasting Services.

He co-founded one of the first social media consultancies (rareface.com) in the UK and co-founded InfieldParking.com, a social networking site for NASCAR racing fans in commercial partnership with its most popular driver, Dale Earnhardt Jr in the US. Prior to Rareface and Infieldparking, he was in charge of setting up the social networking department at iConcertina, an interactive media agency and founded 2Bmates.com a music social networking site in 2004.

In his spare time Mazi is a mentor at Seedcamp & University College London Advances, the SMILE, adviser to start ups and charities in Social Media: Cancer Research UK, BullyingUK, OneKind and Cofacio.

Please note that there is a no-refund policy on this workshop. However, if you book a place and can no longer attend you can nominate someone to take your place by emailing info.eccc@ed.ac.uk with a request.

You Oughta Know Inbound Marketing (say HubSpot)

If you don't think Inbound Marketing is for your organisation, then watch this video from Hubspot. Brian Halligan, Hubspot CEO & Founder, is one of Bill Aulet's Entrepreneurs in Resident at MIT.

http://www.youtube.com/watch?v=4-lGe5MnBlY&feature=player_embedded