Maxymiser, leading global provider of conversion management solutions including A/B testing, multivariate testing and website and mobile personalisation invites you to a free-to-attend Financial Services breakfast seminar "Improve your online conversion through A/B & multivariate testing. Increase your customers trust and value with online personalisation"

With keynote speaker Graham Flower, former head of Customer Propositions and Marketing at HSBC

WHAT IS A/B & MULTIVATE TESTING AND WHAT ARE THE BEST PRACTICES?

Attend this seminar to witness real life examples, hear field-tested A/B and multivariate testing best practices and gain insight into how you can increase your marketing ROI through these increasingly popular and powerful methods.

HEAR EXPERT ADVICE FROM 30 YEAR HSBC MARKETING ALUMNI GRAHAM FLOWER

Join the former head of Customer Propositions and Marketing at HSBC as he draws from his 30 year's experience at the retail banking leader to share best practices. Attend the breakfast seminar to learn how to:

• Understand the buying process: the appliance of science
• Define and drive conversion through your sales funnel
• Deploy effective personalisation techniques
• Invest in priorities and not promises

SEE HOW COMPANIES LEVERAGE MAXYMISER'S CONVERSION MANAGEMENT SOLUTION

Leading CMO's rely on Maxymiser to make educated decisions in online testing and automated personalisation to deliver the most relevant and engaging content to each visitor to their site, with little involvement from IT.

View the Agenda and detailed programme