The Concept

• Share and discuss details of the dynamics of this challenging market and what makes it so different from others. Within this, we will identify the different engagement phases with the customer base and the timing for each, the different expectations and demands from the customers and the success factors for developing electronics for the automotive market.

• It is a half day seminar – a mix of presentation & panel discussion, with opportunities for 1:1 discussions with Freescale and networking with other like-minded interested parties.

• We are planning to have a speaker from a UK based OEM to join us to talk about the technology trends in the industry and the supplier requirements from the OEM’s perspective.