Alex speaks and writes on crisis management and negotiation and is called upon by Fortune 100 technology companies to provide strategic advice on negotiation of contracts and resolution of disputes as well as advising SME’s on negotiation strategies to deal with large corporate customers.
As an IP lawyer he has litigated a number of leading, design, trade mark and copyright actions for both claimants and defendants and provides advice on strategic licensing, franchising and commercialisation of IP rights.