Creating the right communication messages and selecting the right communication tools for the business market is a difficult task.  You need to consider what your business contacts want, how they want it and how your product or service meets their demands.  You might need to scale this up so it tackles an international audience as well as local business contacts.

This masterclass is aimed at anyone working in the business to business market and will provide you with a range of business to business marketing tips to communicate with your target customers.

Craig Duxbury, the Group Account Director for the UK's largest and most successful Business to Business Marketing Agency - IASB2B will be leading this masterclass.  IASB2B have recently picked up the award for best global Business to Business agency and deal with clients such as Siemens IT (global) , TalkTalk Business and Kuehne + Nagel (European wide). Craig has over a decade experience in the Business to Business world and this Masterclass is designed to bring you up to date with the latest thinking on Business to Business marketing and provide an interactive opportunity for you to review your current strategy.

Within the Masterclass we will also be helping the businesses to create their own 'Contact Strategy' for their market - by working with them to identify the key steps to identifying and gaining customers through a simple, proven and powerful methodology.