Speakers:  Gavin Dutch and Mark Weatwater

Mark will talk though the pitfalls of the mobile web and introduce design guidelines that can be applied to create a usable mobile site. He will show examples of good and bad designs and show the differences between the ‘desktop’ and ‘mobile’ web. Finally, he will address the apps vs. mobile sites debate.

Gavin will pick up on the mobile sites versus apps debate exploring the merits of each choice, the current market place and taking a look into the compromise, the hybrid app. He will then delve deeper into user experience considerations applicable to app design and provide an overview of the Edinburgh Festivals Guide iPhone app to illustrate some of the choices and how they were made. Finally, he’ll conclude with a look into the future of apps.