Product Management and Marketing, Special Interest Group
- Venue:
- Radisson Blu Hotel, Royal Mile, Edinburgh
- Date:
- Thu 27 Oct 2011
- Time:
- 1545 - 1800
- Cost:
- There is no charge to attend.
- Booking Details:
- To register for this event please contact George on 01506 472 200.
At this meeting we are planning to tackle the top 4 priorities as decided at the previous meeting.
These priorities are:
- 1. Translation between market requirements and product requirements
- 2. Competitive/Market analysis
- 3. Product Marketing & the means by which it and Product Management can be effectively integrated... where to draw the line, or not
- 4. Managing engineering (esp delivery schedules & scope creep)
The format will consist of 4 tables each discussing one of the topics - it will be broken into two 40 minute sessions, allowing attendees to visit two tables/topics. Mike Kennedy will be 'anchoring' tables covering priorities 1 and 4 and David Farquhar will 'anchor' tables covering priorities 2 and 3
We will also be discussing how to best use the PMM SIG ning community site.
Registration for the meeting is 3.45 for 4pm start, and tea, coffee and cakes are available upon arrival.
We look forward too seeing you next Thursday.