Designed primarily (but not exclusively) for online marketers this training course will cover everything you need to know about 'natural' or 'organic' search engine optimisation (SEO) - whether the work is carried out in-house or through an agency.

A typical one day SEO course will cover the following areas:

    * Introduction to search engine optimisation
    * Keyword research techniques
    * Incorporating search terms into your site
    * Harnessing the power of social networking
    * Pay-Per Click advertising
    * How to monitor the effectiveness of your SEO strategy