The Glasgow SEO training course and the Edinburgh SEO training courses cover the strategies, tools and techniques needed to improve your natural or organic search engine rankings. SEO topics covered include keyword research, on and off page optimisation, importance of links and how to measure your success.

Designed primarily (but not exclusively) for online marketers this training course will cover everything you need to know about 'natural' or 'organic' search engine optimisation (SEO) - whether the work is carried out in-house or through an agency.

A typical one day SEO course will cover the following areas:

    * Introduction to search engine optimisation
    * Keyword research techniques
    * Incorporating search terms into your site
    * Harnessing the power of social networking
    * Pay-Per Click advertising
    * How to monitor the effectiveness of your SEO strategy