Traditional advertising is failing. Increasingly, your audience is blocking out cold calls, direct mail, trade shows, and email spam. The game has changed - business has now gone social. Your audience is online searching for products and services.

Is your business positioned correctly to take advantage of the new ways customers are engaging and buying?

What will I get out of the seminar?

In this breakfast session presented by Roy Lauder from Shirlaws and John Hornell from Brightfire, you will learn how to:

•    Position your company for growth in the social business era.
•    Align your market, service, product and price.
•    Turn marketing spend into measurable and actionable sales leads.
•    Use inbound marketing and marketing automation to boost revenue and reduce costs.
•    Get marketing and sales working effectively together to maximise lead conversion and revenue performance.

Who is this session for?

Ambitious companies in B2B considered purchase markets looking to grow their business, outmanoeuvre the competition and build competitive advantage.

Roy Lauder is Senior Business Coach at Shirlaws, a global business coaching company helping owner-managed businesses and large corporate enterprises around the globe to grow. Joining Shirlaws Scotland in 2004 with 10 years’ experience in business development and project management in the power and electricity sector, Roy has been providing strategy and revenue growth support to companies all over Scotland.

John Hornell is founder and CEO of Brightfire, Glasgow and London-based inbound marketing company and certified HubSpot partner. Graduate of Strathclyde University Business School, he has worked in a variety of senior management roles in digital media since 1997. John and his team help UK companies get found online, build an audience, get more leads and boost their sales.