e-Commerce is growing exponentially.  Worth over £250bn to the UK economy, this vibrant marketplace changes daily and keeping abreast of all the latest developments can be challenging, both for companies using e-commerce and for specialist suppliers, such as web developers, seo specialists,  and experts in testing and usability.   

These practitioner led clinics aim to help you keep up-to-date and share best practice, bringing businesses already trading online (or planning to do so) together with expert suppliers. Join in the discussion, bring your expertise and help develop greater appreciation of successful e-commerce.

The topic-focused roundtable format enables you to discuss your top challenges, and share with your peers how they're addressing the issues and opportunities you also face.

Choose three roundtable sessions of half an hour each.  Each roundtable is moderated and focuses on a particular topic.

Topics:

• Effective Business Models for e-Commerce  Properly done, e-Commerce can provide an exceptional return on investment. Explore how to balance the initial capital outlay, cash-flow and profitability.

• Mobile Commerce  Explore how to use m-commerce to your advantage, make your website mobile friendly and get the most out of mobile marketing.

• Payment Platforms What payment systems are available, what are the costs, what should you use and why?

• SEO, Adwords and Online Marketing Have a website but struggle to attract customers? This topic will examine different methods of increasing traffic to your website.

• Improving the User Experience Converting website visitors into real sales is key to a successful e-Commerce operation – share best practice to make your site
really user-friendly.

• Exploiting your Analytics Tips and techniques for using analytics for finding out whose visiting your website, where they came from, why they came and what they did while on your site. Find out how to gain real insight via analytics to drive online marketing, site development and site design.

• Optimising your Supply Chain How to build and maintain a responsive community of quality suppliers, and meet customers expectations.

• Going International e-Commerce is a great way to build export sales but brings its own challenges. Share what works and what to look out for.