Are you keen to leapfrog your competition with a higher profile and better reputation, perhaps even punch above your weight relative to market share? Are you struggling to engage those who could influence the reputation of your brand? Do you want to avoid a media disaster that could destroy your brand? If so, then this workshop is for you.

In this PR Master Class Julie Moulsdale, Managing Director at Perceptive Partners Communications, will share insights and examples based on 18 years of PR experience with some of the world's most successful brands, including Cisco, IBM and Data Discoveries.

The benefits you will receive from attending this masterclass include:

An understanding of the benefits of using PR with a limited budget!

Find out what makes a good story and how you should approach a journalist.

Learning some top tips on how to raise your profile using PR and how this can reinforce other marketing and social media activity

Learning key ways to protect your brand's reputation

An opportunity to ask the industry expert your key questions

Benefit from a formal networking opportunity

Meet with like-minded businesses

"A succinct and informative introduction to the importance of an effective marketing strategy" Colin MacDonald, Eegeo

"With expert industry speakers, the HPIC Masterclass series is an excellent way to brush up on the knowledge you need to move your business to the next level. It has certainly made us take a step back and reappraise some of the things we're doing. The informal networking lunch is also extremely useful with plenty of good contacts to be made"  Kenny Roy, NS Design

'Its always interesting to hear what other marketing professionals have to say on the subject, and Gordon Brown delivered his words of wisdom with passion and insight. There was a great mix of business sectors represented amongst the delegates, which helped create a dynamic group session, and some lively networking - and hopefully some new professional relationships'  Mike Brooke, Freight Design

Hillington Park Innovation Centre, Scotland's leading Innovation Centre, is delighted to introduce its series of business masterclasses, sponsored by creative solutions provider, Petrus. These events have been created to deliver three key benefits:

a) Hear from industry experts passing on the benefit of their experience.

b) Network with a wide range of companies and individuals.

c) Promote you own business to potential partners and customers.

Each event will contain a formal presentation from a key business expert, a question and answer session, a formal networking opportunity, a chance for one company to present to the attendees on their products and services, lunch and an informal opportunity to network.