Some tips and advice on which tools to use, the legal implications and how to do it right! Social Networking may seem like a fairly recent phenomenon, with Twitter and Facebook rarely out of the mainstream news, but in actual fact social networking is nothing new. Good businesses have always been doing it with their customers and stakeholders: that is communicating. Gary Ennis, Managing Director of NSDesign Ltd, will provide a practical introduction to the world of social media. He will explore modern social networking sites such as Twitter, Facebook and YouTube as a means of positively benefiting your organisation by truly engaging your audience and protecting your online brand.

Hillington Park Innovation Centre, Scotland's leading Innovation Centre, is delighted to introduce its series of business masterclasses. These events have been created to deliver three key benefits:

a) Hear from industry experts passing on the benefit of their experience.

b) Network with a wide range of companies and individuals.

c) Promote your own business to potential partners and customers.

Each event will contain a formal presentation from a key business expert, a question and answer session, a formal networking opportunity, a chance for one company to present to the attendees on their products and services, lunch and an informal opportunity to network.