Organisation Description

Brand Aura exists to drive a step change in social media analysis. At the heart of Brand Aura’s unique approach lies the idea of context. As human beings, we naturally work out patterns of meanings and associations by the context in which they occur. But existing analysis tools stop brands using this powerful, natural form of analysis; simply measuring instead incidences of particular words. Brand Aura turns this on its head and allows companies to hear what the crowd are saying. By understanding the context in which conversations occur, companies can find out what they need to measure – leading to more meaningful insight and a reduction in wasted analytics budgets.

Services

Brand Aura offer a full consultancy service. We work with you to identify key areas of analysis – for example category data and competitors – and key areas where conversations are happening – not just Twitter but blogs, chatrooms, forums and other social media sites. We build up contextual patterns over an agreed period and present these back to you with interpretation and analysis on either a one-off or tracking basis. We can also supply traditional sentiment analytics once the context of conversations is understood and can use our insights to help define social media strategy for brands. Developments this year include providing a client user interface for companies who wish to carry out the ongoing tracking themselves.

Markets

Simply, any market where conversations are happening. Particular applications for Brand Aura exist in financial services, FMCG, politics, campaign measurement, branding and major public events. We have predicted election results, called the X-Factor winner, found which whisky brands have the most favourable profile and tracked the mortgage market. Most importantly, and uniquely, we know why the results look the way they do.