Amor negotiate partnership to open up US market
Amor Group is negotiating a deal to launch its passenger-monitoring technology at a major US airport as it prepares to break into the world’s biggest domestic aviation market. The company has signed a strategic partnership that will see its BLIPTrack system offered for sale alongside complementary software from sector heavyweight Arinc Managed Services (AMS) of the US. Among the most widely-recognised names in the aviation industry, AMS operates throughout the US.
The two are already in discussions about a pilot programme with one the largest airports along the US east coast, with Amor aiming to sign up at least five major flight hubs in the coming 12 months. Martin Bowman, Amor’s head of transportation, said the link-up will give his firm the instant credibility needed to tackle the multi-million pound market. “The opportunities we see are huge,” said Bowman. “We are not limiting ourselves on this one.”
Amor has the world-wide exclusive rights to BLIPTrack, which monitors the flow of passengers via bluetooth as they move from check-in through security and on to the shops and departure lounge. Used in some 20 airports around the world, including Heathrow, BLIPTrack allows airport operators to ease bottlenecks by deploying extra staff where needed. “It doesn’t end with passenger flow monitoring,” Bowman added. “If you
look at the next level, we work in the predictive space as well, and can
actually say that there will likely be a problem at, say, midnight
tomorrow.”
Amor’s aviation division, part of the group’s rapidly-growing transportation arm, is on course for revenues of £17 million in the coming year. The agreement with AMS is expected to substantially drive the company’s aim of generating group revenues of £100m by 2014, up from £34m in 2010.
Source : The Scotsman