Braehead Foods appoints Innovation Digital
After a competitive tendering and 4-way pitch process, Innovation Digital is delighted to announce a new digital partnership with Braehead Foods and the Cook School Scotland.
Braehead Foods provides fine Scottish fare from all across Scotland to some of the UK and Europe’s leading food outlets ranging from Michelin star restaurants such as Gordon Ramsay, to local delicatessens and restaurants, as well as many of Scotland’s Michelin-starred chefs.
Danielle Neil, Marketing Manager for Braehead Foods said “We are delighted to be working with Innovation Digital on our new website projects. Their user centred methodology, technical expertise and smart approach to the knowledge transfer of social media and internet marketing skills really stood out from the crowd and we are really looking forward to long lasting digital partnership”
The multi-faceted project involves the Innovation Digital team delivering a number of services including the development of a digital strategy, user interface design, web development, search engine optimisation, email marketing, training and specialist social media services. The new project looks to develop an exciting look and feel whilst offering users a much more user friendly, interactive and engaging experience.
In parallel to the Braehead Foods development, Innovation Digital will develop a separate ecommerce system for the Cook School Scotland. The new system will be designed to be as user friendly as possible to maximise revenue from increased sales of classes, vouchers and products. The Cook School Scotland will look to engage users through a new social media strategy which will maximise uptake and interaction from tools such as Twitter, Facebook and Youtube. The Cook School Scotland has been operating since 2008 and it has been established as a 5 Star Visitor Attraction for the last 2 years running.
Graeme Fletcher, Marketing Manager of Innovation Digital said, ”The two projects are very exciting and will involve a lot of specialist staff here at Innovation Digital. We’re confident that the relationship will prove to be a great success and we’re looking forward to working closely with Braehead Foods to help them achieve their online goals.”
