DELL reaches $6.5m sales via Twitter
Dell has provided further proof of the potential of Twitter for retailers, revealing that it has earned $6.5m in worldwide revenues from Twitter over the past two years.
Revealed in a blog post today, This figure includes sales from the @DellOutlet Twitter account, which now has almost 1.5m followers, and its equivalents outside of the US.
I've been looking at the figures, as well as talking to Dell's Richard Binhammer about the company's approach to Twitter and social media in general...
While the original @DellOutlet Twitter account was revealed in June to have generated $3m for the company, the growth of revenues outside of the US is also impressive.
The Canadian @DellHomeSalesCA account has generated $150,000 in less then a year, while in just seven months, the Brazilian equivalent (@dellnobrasil) has driven $800,000 in sales.
For full News Story please go to: http://econsultancy.com/blog/5083-dell-reaches-6-5m-sales-via-twitter?utm_medium=email&utm_source=topic
