Ecommerce Customer Conversation - Top Ten Tips
It takes the same amount of time and effort to build an unsuccessful online business as it does to build a successful one. Take heed of the following ten tips and you will enhance significantly your online business’s prospects for success.
1. Get inside Your Customer’s Heads – through a visitor personas’ exercise. Create a unique experience for each valued visitor. Understand your audience and the product you are offering.
A visitor persona is a representation of the goals and behaviour of a target user/potential customer for your eCommerce site. This exercise requires a comprehensive understanding of your market, your website’s objectives and users. It enables you to plan the different requirements of each in areas such as information architecture, usability and browsing paths. Additionally, communication with these target groups is heightened through a more personalised user experience.
2. Understand Your Market Behaviour – Understand your online markets and associated niches; how they reveal opportunities and accept the role of keywords in unlocking business growth potential.
Central factors in determining whether your eCommerce efforts succeed or fail are based on:
(1) the market you select;
(2) the keywords you target; and
(3) the value proposition you communicate.
This begins with a study of your market, in which you will discover multiple niches. Once market niches have been identified, you must explore the keywords or phrases which can be used to unlock the online potential. The next stage involves measuring the value and strength of these keywords against the competition.
Competition research is critical. Increased competition makes it more difficult to rank well in Google, which means reduced traffic, sales and business. Successful website owners research markets carefully, identifying profitable niches before specific keywords are targeted and a proven plan is followed.
3. Don’t be Afraid to Sell Your Products – Deliver key pages quickly and effectively to users across all browsing platforms and be clear and upfront on pricing and delivery time/costs.
Display your product images in the best possible light to heighten engagement with shoppers – multiple views and zoom functions will also encourage shoppers to convert there and then.
Allow shoppers to inspect the detail and read the detail on the reverse of a CD/DVD/Book etc – mirroring offline browser behaviour. Tap into the ‘emotional sell’ – making people feel good about themselves and their choice of product.
For all Ten Top Tips please click here.
With Thanks to Radiator