Online Revenue Rockets 35% for Top Hotel Chain Following Alienation Website Launch
Alienation Digital has implemented an Internet Marketing campaign for a
leading hotel chain that has increased online revenue 35%. In the first
quarter following the launch of a suite of 35 websites, the number of
unique visitors rocketed 24% and the number of room nights booked was
up by an impressive 38%.
This increase in bookings and revenue is a stark contrast to the
current downturn across the hotels industry: the PricewaterhouseCoopers
UK Hotels Forecast predicts revenue per available room (RevPAR) to fall 12.1% overall in 2009.
Individual websites within the suite were given a boost through a combination of search engine optimisation (SEO), web copywriting and good design. For one of the hotels in the group, an intensive programme of digital marketing work on the website led to a 40% increase in monthly unique visitors and a 50% increase in the number of pages viewed. 70% of all visitors to the website came from the search engines, illustrating the impact that good SEO has on website performance in a competitive market.
For full news story please go to: http://www.alienationdigital.co.uk/online-revenue-rockets-35-for-top-hotel-chain-following-alienation-website-launch.html