Play for Good
The first ‘Play for Good’ initiative will see a unique alliance between Giverboard creators Playmob, UK mobile games developer Fat Bob Games and UK accessible games charity SpecialEffect , who will launch the game Drop Catcher on iOS on Tuesday, 20th December. The campaign is scheduled to run for 1 month. Drop Catcher, which is given away free on the AppStore, will offer paid extra content, where 50% of the receipts which will go to SpecialEffect.
Euan Mackenzie of Fat Bob Games said, ‘We had no hesitation in supporting this initiative and working in collaboration is an amazing opportunity to do some good .’
Jude Ower CEO of Playmob added, ‘When we built Giverboard, this was exactly the sort of initiative we wanted to help build. It has come together really quickly and shows when good is being done, people join together as one.’
Dr Mick Donegan from SpecialEffect said “Some potential donors who’ve never played a videogame find it hard to understand the value and importance of our work and this can limit our fundraising appeal. However, time and time again, gamers have shown that they DO understand the importance of the of the charity’s work and are eager to help. What better way for them to help our work than through this amazing new idea - gamers raising funds to help transform severely disabled people’s lives simply by playing a wonderful new game? Massive thanks to Playmob, Fat Bob and GamesAid for giving us this wonderful opportunity. For SpecialEffect this idea is a REAL Gamechanger and a marriage made in Heaven!”
Andy Payne Chair of UKIE added, ‘This is exactly the sort of joined up creative thinking that the UK is so good at. Connecting up three vibrant technology companies digitally shows what is possible when people come together to share ideas and challenges. Gamers can now play and do some good by helping others. It really is a win-win.’
