Sword Ciboodle hailed as a Rising Star by CRM magazine
Sword Ciboodle, provider of customer-oriented business software and services, today announced that it has been labelled a Rising Star by CRM magazine in its annual Service Awards issue.
CRM magazine's Rising Stars recognize those service vendors that are shaking up the contact center industry with initiatives such as bold mergers and acquisitions, innovative product launches, and organizational restructuring. The award winners are chosen based on the expert opinion of CRM magazine’s editorial staff and a number of top industry analysts.
"Sword Ciboodle fully deserves its recognition as a Rising Star among this year’s Service Award winners," said David Myron, editorial director, CRM magazine. "The success of the company’s recent expansion into North America and its novel process-based approach to CRM were key factors in its selection."
Speaking about the company’s product to CRM magazine, Natalie Petouhoff, senior analyst at Forrester Research said, "It has a very light approach to the industry, and I expect that part of what customer service professionals are seeking is a different kind of experience when they interface with a software company. That is what Sword Ciboodle is looking to deliver."
Referring to the company’s prowess in process-centric CRM, Petouhoff adds, "Sword Ciboodle determines what the process is behind creating great customer experiences, and then moves forward. It’s a very strategic way to design [a customer service] software package."
Michael Maoz, research vice president and distinguished analyst at Gartner is also quoted, stating, "It’s a very strong company with a good product."
The Rising Star is yet another accolade for Sword Ciboodle, which has now won several industry awards from a range of media outlets, events and analyst firms.
"We are delighted to have been recognised by CRM magazine as a Rising Star in the service sector, and are looking forward to building on this success going forward," said Paul White, executive vice-president, Sword Ciboodle. "It’s great to see that our recent successes in the U.S., coupled with our unique approach to solving customer service challenges have clearly made a strong impact on the judges’ decision."