Winning through Innovation
Digital Marketing for Scottish Tourism – Learning how to Shine Online
With more and more visitors turning to the internet to research and book their next holiday, it’s never been more important to ensure your tourism business stands out from the crowd online. Learn the tricks of the trade at this one-off innovation event.
The theme of the event is digital (or online) marketing - a theme which is attracting a great deal of interest and is becoming a key focus of marketing by tourism businesses.
The aim of the event is to help companies learn from leading experts on how to ensure they are 'found' by potential visitors in all the right places online by making best use of recent and emerging developments in online marketing and social media tools, techniques and behaviours.
With contributions from Tripadvisor and
Daniel Edward Craig, an author and hospitality & tourism consultant, places are likely to be filled quickly so please reserve your space early by booking online at -
www.scottish-enterprise.com/shineonline.
