Attracting international customers: SEO and social media

Industry Event

Attracting international customers: SEO and social media

Scottish Enterprise

  • DATE:
    Thu 08 Jun 2017 09:00
  • TIME:
    09:00 - 13:00
  • VENUE:
    Apex House, 99 Haymarket Terrace, Edinburgh, EH12 5HD

Thu 08 Jun 2017 09:00 - 13:00

Already have an ecommerce website and looking to grow your international sales through trading online?

Join this practical workshop to learn how to use effective Search Engine Optimisation (SEO) strategies for your website, and how to develop social media channels internationally.

Learn from our experts

Our experts in ecommerce will talk you through a range of topics, including:

How search engines work

Comparison of different search engines

International SEO – Google, Yahoo, Bing, Baidu, Yandex and more

Insights and analytics

Using data to improve your site’s effectiveness

Understanding analytics in the context of digital marketing

Interpreting and acting on analytics information

Tracking, customer engagement and sources

How to improve SEO

Ranking factors

Social media

Impact of social media on customer engagement

Generating referral traffic

Effect on SEO

User generated recommendations

Engaging with customers

Benefits for your business

After attending this workshop you’ll have a better understanding of what you need to do to market your business successfully in international markets.

Book Now

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