How to develop an international digital strategy

Industry Event

How to develop an international digital strategy

Scottish Enterprise

  • DATE:
    Thu 04 May 2017 09:00
  • TIME:
    09:00 - 13:00
  • VENUE:
    Scottish Enterprise Edinburgh, Apex House, 99 Haymarket Terrace, Edinburgh , EH12 5HD

Thu 04 May 2017 09:00 - 13:00

How ready are you to effectively deploy and implement an international online business? 

Join this practical session for expert tips and advice on how to develop an international digital strategy that will help your business grow sales and profit.

The global marketplace

Gather deeper insights on:

  • International digital landscape
  • International digital trends and markets
  • Market drivers – platforms and technology

Developing your digital strategy

Advice on how to answer these three key questions that will help you to develop a digital strategy that suits you:

  1. Where are you now?
  2. Where are you going?
  3. How will you get here?

Learn from our experts

Our experts will guide you through the must-know details of developing your own international strategy, including:

  • How to ensure your strategy meets business objectives
  • Which audiences/marketplaces are important to achieve business objectives
  • Where those audiences are online and which platforms they are using
  • Do those platforms/tools fit with the kind of content you have or can create?
  • Do you have resources in place to sustain what you’ve started?
  • How to integrate your online strategy with wider marketing strategy
  • How to measure ROI

Benefits for your business

Your business will have a more clearly articulated international digital strategy to help boost your domestic and international sales online.

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