Building a Lead Generation Machine

Member Event

Building a Lead Generation Machine

  • DATE:
    Wed 18 Apr 2018 18:00
  • TIME:
    18:00 - 20:30
  • VENUE:
    Macdonald Houstoun House Hotel, Uphall EH 52 6JS

Wed 18 Apr 2018 18:00 - 20:30

So what is Lead Generation?
Lead generation is converting “suspects”- people who have never heard of your business into “prospects”- people who have inquired about your business. 

There are three major rules to follow in generating leads:
1) You need to TEST and MEASURE how many leads you get from each marketing campaign.
2) You need to follow the AIDA principle.
3) You need to follow the WIIFM principle.

At this practical workshop, we will explain these principles in details and share over 70 different strategies you can choose from to generate more leads for your business.

The framework of this workshop is open to directors, entrepreneurs and managers of small privately owned companies, conducted in an informal and very welcoming environment, applicable to all sectors and industries.

18.00 - welcome, networking, light dinner served

18.30 to 20.30 - workshop
Quote discount code ScotlandIS to receive a 20% discount

For any question contact Daniela Grendene at and 07736 711414.

more information

Scotland's trade body for the digital technologies industry

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