Wed 18 Apr 2018 18:00 - 20:30
So what is Lead Generation?
Lead generation is converting “suspects”- people who have never heard of your business into “prospects”- people who have inquired about your business.
There are three major rules to follow in generating leads:
1) You need to TEST and MEASURE how many leads you get from each marketing campaign.
2) You need to follow the AIDA principle.
3) You need to follow the WIIFM principle.
At this practical workshop, we will explain these principles in details and share over 70 different strategies you can choose from to generate more leads for your business.
The framework of this workshop is open to directors, entrepreneurs and managers of small privately owned companies, conducted in an informal and very welcoming environment, applicable to all sectors and industries.
18.00 - welcome, networking, light dinner served
18.30 to 20.30 - workshop
Quote discount code ScotlandIS to receive a 20% discount
For any question contact Daniela Grendene at danielagrendene@actioncoach.
Scotland's trade body for the digital technologies industryJoin Us
Driving engagement across different sectors enabling Scotland, the industry and your business to grow.
Securing the talent of the future for the digital technologies industry is a priority for ScotlandIS.
ScotlandIS has influence and connections within the industry in Scotland, the Scottish Government and the public sector. The positive work we do has implications for every business in the sector.
Market intelligence, insight and connections to develop business opportunities and skills within your business.