How to write engaging copy (and get it published)

ScotlandIS Event

How to write engaging copy (and get it published)

  • DATE:
    Tue 11 Dec 2018 09:15
  • TIME:
    09:15 - 12:30
  • VENUE:
    Cortex, Edinburgh

Tue 11 Dec 2018 09:15 - 12:30

How to Write Press Releases That Get Published


Mike Reynolds and Michael Donaldson are both accomplished PR professionals who will take you through a step-by-step process and advice on how to maximise your ability to get press and PR releases published. 


The workshop will cover the following:

·         How to structure a release for maximum results
·         What are the hot spots which will get the media’s attention
·         Who to target and how to contact them
·         How to re-use press release content for social media


Mike Reynolds – Managing Director, Integris Communications

Mike is an accomplished PR professional with over 30 years’ experience in journalism, PR and marketing communications having worked for Financial Times publications and leading business publications as well as top tier high tech PR agencies including Harvard PR and WPP Plc. He has a BA in Politics and Economics plus a postgraduate Diploma in Marketing from the European Business School (London).

Michael Donaldson – Director, Integris Communications

Michael has a Masters degree in PR and trained at the BBC in Glasgow. He has over 12 years of experience working in PR, journalism and copywriting and specialises in writing first-class copy which gets clients noticed, both in the B2B and B2C space. Michael has substantial experience in the consumer, health, lifestyle, recruitment, franchise, telecom/mobile and tech sectors, and has excellent contacts in the national and international press.

This workshop is aimed at technology professionals or those who are responsible for marketing within their organisations and wish to deliver effective communications in terms of content and press releases.


Members: Free

Non-members: £50 + VAT


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