Thu 15 Feb 2018 18:30 - 21:30
In this panel event for entrepreneurs and business leaders in digital innovation we will talk about the marketing and engagement skills needed to grow your company to maturity, and how to incorporate growth and measurement into proposals for your investors.
At this event we will ask our panel members to comment on three classic books on growing businesses and tell us how these methods influenced them.
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level, Ryan Levesque
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses, Eric Reis
Crossing the Chasm, (3rd Edition): Marketing and Selling Disruptive Products to Mainstream Customers, Geoffrey A Moore
More details coming soon!
Chair: Vicky Brock - Entrepreneur
Mark Logan - Transformational C-level internet economy executive (former COO, Skyscanner)
Rachel Lane - Digital Strategist & Service Designer
Leah Lockhart - Digital Engagement, The Democratic Society
Angela Prentner Smith - Managing Director, This is Milk
6.30pm - 7.00pm Registration, networking & snacks
7.00pm - 7.15pm - Welcome
7.15 - 7.45pm - 5 minute Pitches - Panel Guests
15 minute break
8.00 - 9.00pm Panel Discussion incl Q&A
9.00 - 9.15 - Next Steps, Partner News & Feedback
9.15 - 9.30pm - Exit the building
9.30pm - Networking continues next door in Akva
Please note that we have a slightly earlier close than usual due to building security policies. Because of this slightly shorter time we ask our guests to please be prompt and help us keep to time. We will close at 9.30pm sharp when we will ask our guests to continue networking in Akva.Book Now
Scotland's trade body for the digital technologies industryJoin Us
Driving engagement across different sectors enabling Scotland, the industry and your business to grow.
Securing the talent of the future for the digital technologies industry is a priority for ScotlandIS.
ScotlandIS has influence and connections within the industry in Scotland, the Scottish Government and the public sector. The positive work we do has implications for every business in the sector.
Market intelligence, insight and connections to develop business opportunities and skills within your business.