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Company Background

Name: Joe Afif
Position: Founder & Managing Director

Can you give us a little background on your company please?
GoIntro's technology empowers your students to hold 1-to-1 video chats with employers through online gamified events.

Host your events online and you'll engage more of your students with employers than ever before. Boost revenues, improve employability and capture data to help understand your students better.

Tell us about a business challenge you have faced (new product designed/client challenge/etc)?

Pivotting to a completely market led new product. One ought to have potential customers lead the product's development, which is not an easy thing to do, as you have to find the right customers who are happy giving up their own time to provide constructive feedback. It was probably more trying for us than most as we had 3 completely different customers to take in to account.

What was your solution?
Networking well. Once you meet the right people, either online, at events or through referrals, and they know that you're out to solve a problem they have - a pain in their life - then they are usually happy to share that with you,

Tell us about the benefits of your solution to the initial problem?
It helps you understand the market better and the need that needs to be addressed. Instead of developing a product that you think is a great idea, it makes much more sense to have the buyers and end-users of the product tell you what the great idea is!

Why did you join ScotlandIS?
ScotlandIS is helping Scotland's tech community

What have you gained from being a ScotlandIS member?
Information on useful networking sessions, sharing knowledge, and invitation to events.



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