International law firm Addleshaw Goddard has announced the ten high-growth technology businesses selected for its 2025 AG Elevate programme.
Three of this year’s cohort are based in Scotland: AI powered Poetry HR; Tily Blooms, a fertility business; and Level E Research, which uses AI for asset management.
The businesses, headquartered across the United Kingdom, France, Turkey and the UAE, will receive a bespoke package of legal support, regular mentoring with world-class legal teams, and access to a global calendar of seminars and networking opportunities.
The latest cohort includes businesses from a range of different sectors including human resources, green finance, health and biotech, media, retail and construction. Six of the businesses use AI as part of their core product offering.
The businesses will work with AG’s legal teams across its global offices and benefit from advice on handling complex legal issues such as intellectual property protection, data privacy, investment, compliance, corporate governance, contracts and trade regulations.
The businesses selected for AG Elevate 2025 are as follows:
- Poetry HR Limited (United Kingdom): Redefining global HR operations with its AI-powered workspace, Poetry HR Limited helps teams save time through automated talent intelligence, sourcing assets and recruitment marketing content.
- Level E Research Limited (United Kingdom): Edinburgh-based Level E Research is revolutionising asset management with autonomous AI agents delivered via a SaaS platform, driving efficiency and productivity for financial institutions.
- Tily Blooms (United Kingdom): A Femtech pioneer, Tily Blooms offers a purpose-built home insemination kit and support platform to provide an affordable, non-clinical option for individuals and couples trying to conceive.
- Netzero Protocol (United Kingdom): A climate-focused innovator, Netzero Protocol integrates climate science, financial modelling and space-tech intelligence to transform carbon markets and environmental risk pricing and trading.
- Magnus (Turkey): Democratising hedge-fund-level investing, Magnus combines adaptive machine learning, real-time risk management, and predictive signals to make institutional-grade strategies accessible and affordable.
- Microsol (United Kingdom): Microsol is advancing inhaled therapies using precision formulation technologies and predictive simulations, accelerating the development of novel treatments for conditions like cystic fibrosis while reducing risk.
- 30Second Group Ltd (United Kingdom): 30Seconds Group is creating the largest indoor media network by digitising building communications with SaaS-powered smart displays, fostering connected and sustainable urban spaces.
- Autone (United Kingdom): Delivering mission-critical inventory management software for global retailers, Autone uses AI to optimise forecasting, buying, and replenishment while transforming supply chains into adaptive, intelligent systems.
- Sillant (France): With an AI-driven platform that compares tenders, detects errors and optimises negotiations for cost savings and transparency, Sillant streamlines procurement for construction and public sector organisations, making it faster, smarter and more transparent.
- Navatech (United Arab Emirates): Navatech applies conversational AI to enhance safety and efficiency in construction and heavy industries, breaking down communication barriers with multilingual, multimodal solutions for worksites worldwide.
David Anderson, Partner at Addleshaw Goddard, and co-lead of AG Elevate said:
“Growing a tech business comes with a wide range of legal and operational challenges, which can be difficult to navigate alone. Through AG Elevate, we provide bespoke legal support, personalised mentorship and access to a network of experienced industry professionals to help these companies scale successfully and achieve their goals.
“I’m particularly excited by this year’s cohort, with businesses tackling real-world challenges across sectors such as HR, fintech, climate innovation and Femtech. By combining innovation with ambition, these companies are poised to make a lasting impact and I look forward to working closely with them as they grow and create meaningful change globally.”
Since its launch in 2017, the annual programme has supported over 70 businesses in navigating a range of legal and operational challenges. Previous AG Elevate alumni span high-growth tech companies across diverse industries, including automotive, advanced chemicals, fintech, online consumer brands, sustainability, and social impact. Notable companies from last year’s cohort include Aetha Motors, Frontier Robotics, and Coastr.
Addleshaw Goddard has been advising clients for 250 years, and today we support over 5,000 of the world’s most respected organisations. We help them in over 50 areas of business law, across more than 100 countries and are considered one of Europe’s leading legal advisors for the technology sector.
Our clients enjoy working with us, we deliver a high-quality experience across everything we do, and we are known for award-winning innovation – all of which we harness to bring impact to clients.