The first round of the Creative Informatics challenge projects has been announced. They are looking for Individuals and SME’s that can provide data-driven solutions to challenges set by four of Edinburgh’s leading cultural organisations. Funding of up to £20k is available to successful applicants, who will also retain/share IP for any new products or services developed.
Four of Edinburgh’s leading cultural organisations are taking part in a £7.6 million initiative that could transform the city’s creative industries through innovative use of data.
The Edinburgh Festival Fringe Society, The List, Edinburgh City of Literature Trust, and New Media Scotland have set briefs to drive innovation in the cultural sector – called Challenge Projects – and are seeking to work with creative entrepreneurs and companies to realise them.
Challenge Projects are part of Creative Informatics, a research and development programme led by the University of Edinburgh and delivered in partnership with Edinburgh Napier University, Code Base and Creative Edinburgh. The projects will use data, contained in information sets such as box office figures, event listings and literary collections, to create ground breaking products and improve audience experiences.
The Fringe Society, custodian of the largest arts festival in the world, wants to use audience insight data to help Edinburgh Festival Fringe attendees find new ways to navigate the Fringe programme.
The List, the UK’s leading live events data business, hopes to use data science and artificial intelligence to automate the resizing of large collections of images so they look good across a wide range of websites, apps and print publications.
Edinburgh City of Literature Trust is seeking to commission visitor experiences as part of an expansion to the Literary Quarter on Edinburgh’s Royal Mile, using technology to present literary content in creative and playful ways.
New Media Scotland would like to develop a data-driven guest journey for pop-up multi-sensory cinematic experiences. This will form part of toolkit that will enable venue managers, exhibitors and producers to present bespoke forms of novel, immersive film engagement.
Funding of up to £20,000 is available to individuals and small and medium-sized enterprises working in and around Edinburgh to respond to the challenges posed. Some £600,000 is available to fund up to 30 Challenge Projects over the next four years.
Applications are open now and will close on 12 August. Respondents will retain part or all of the intellectual property for their work, enabling them to commercialise products or services developed through these Challenge Projects.