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Edinburgh startup transforming online order and pay with UK hospitality businesses

Edinburgh start-up pour launched with venues across the UK in early August, their aim; to simplify the cluttered order and pay market that Covid-19 helped create.

Amidst the rapid technology adoption in the hospitality industry, consumer’s needs are being ignored. Patrons are expected to download venue specific apps and create accounts for every place that they visit, often offering them a bad customer experience with online ordering.  

What is Pour?

Founded by Scottish entrepreneurs Ian Martin and Paul Kirkland in July 2019, Pour is an online app platform that enables venues to upload and edit their menus, and share them directly with their customers across social media, their website, offline channels, and on pour.

Customers can order and pay through one web app, for table service or takeaway collection in any participating venue. No app download, no account required, just the food and drinks they came for. 

Says Ian Martin, Co-Founder of pour:

“We started pour to simplify the consumer’s experience with online order & pay, bringing table & takeaway ordering together on to one platform that businesses of all sizes can afford to join. The platform makes the ordering process contact free, but it’s the reduction in administration time, increase in rate of sale, and access to a broad marketing platform where the true value of pour lies.”

Find out more about the platform by visiting

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