We are delighted to be re-launching our Marketing Meetup member events! Our mission is to educate and support our members who work in the art of marketing and selling tech or into the tech industry.

From SEO to keyword analytics, marketing trends come and go as brands learn to leverage new tech. In this ever-evolving landscape, we can’t rely on the tried-and-true marketing best practices. Customer values and preferences have shifted, with effective marketing tactics following suit.

Our first Marketing Meetup is focusing on Mastering the Art of Storytelling for Business Growth, delivered by Ruth McKay, owner of Uniq Sales and Marketing, HubSpot Partner and member of ScotlandIS. At the event Ruth will be sharing:

• How customers buy today and the importance of content marketing
• How to create your story and convert potential leads into customers
• Why content marketing is critical to your organisation’s sales success and how to communicate this to your boss
• Q&A session

Following the meeting, there will be a networking lunch giving you the opportunity to meet other ScotlandIS members and marketers.

The Marketing Meetup’s are a community made up of marketers, business development people and business owners within tech companies or organisations selling to tech companies – book your place now via the ‘Learn More’ link below.

If you have any suggestions for future Marketing Meetups and topics, you would like us to cover, get in touch with joanne.mills@scotlandis.com.

*This is an event for ScotlandIS Members only*

Supported by Uniq Marketing.