Join Copy House on Thursday 31st March at 1PM for an interactive roundtable with our industry panel who will help you drive customer trust in your B2B FinTech brand.
The financial industry is often portrayed as ‘untrustworthy’ by consumers. FinTech is often faced with even larger consumer and investor concerns as the technology is seen as complex and is misunderstood. In fact, a recent study suggests that only 47% of consumers trust Financial Technologies.
This is often due to the lack of education surrounding the subject, fast-paced advancements in technologies to keep up with, data concerns and more. As marketers, our role is to position the brand and its technologies as credible, trustworthy and reliable. Yet, regardless of our efforts, some consumers are still doubtful about investing in FinTech. So, what can FinTech marketers do to change customer perceptions and cast a positive light on the possibilities of FinTech?
In this talk, Kathryn Strachan will be joined by Ani Petrova and Helen Owen to look at how industry markers can change the narrative by building consumer credibility in financial tech.
They will discuss:
- What the biggest challenges and opportunities are within the FinTech market when gaining consumer trust
- What strategies should marketers focus on to help build brand credibility and boost sales for their FinTech brands
- How can marketers go above and beyond by building a community for their FinTech brand through thought leadership content and more
- How to ensure the trust in the brand is maintained past the initial sale
No marketing managers will want to miss this event.
