14may12:30 pm1:30 pmPodcasts: Marketing to 7 Million Prospects
Join Ruth McKay, Marketing Director at Uniq Sales & Marketing and Keith Easton, Director at Wel Podcast Studio for this unique insight into how you could use podcasts to promote
Join Ruth McKay, Marketing Director at Uniq Sales & Marketing and Keith Easton, Director at Wel Podcast Studio for this unique insight into how you could use podcasts to promote your business.
As a huge fan of podcasts (primarily real crime and Woman’s Hour) I hadn’t considered podcasts as a form of marketing. Yet companies of all sizes and types are using Podcasts as an innovative form of marketing. Their popularity has only increased with more of us turning to podcasts to entertain us on our daily constitutional or at home (I listen while I do my cleaning).
Did you know there are an estimated 7.1 million listeners in the UK? That means one in eight people listen to podcasts, an increase of 24% over the past year and more than double over the past five years (Ofcom). 63% of listeners are men with 67% listening to an entire episode (backtracks.fm).
I will be speaking with Keith Easton, Director of Wel Podcast Studio about podcasts. We will talk about what makes a good business podcast and how small and large businesses are using it as a marketing tool.
- What makes a good and bad podcast
- What types of businesses does it work for
- What makes it a powerful and personal marketing tool
- How to market your podcast
Keith has worked with many companies including Queen Margaret University, EGG (Edinburgh Gossip Girls), Whin Co, Alan Nash (Ace Property), Edinburgh Rugby and many more.
Join us for (virtual) lunch on Thursday 14th May at 12.30 pm for 30 minutes and discover this new marketing channel.
(Thursday) 12:30 pm - 1:30 pm
Uniq Sales & Marketing0131 202 6153 7, 108 Biggar Rd, Edinburgh EH10 7DU