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september, 2024

05sep9:30 am11:30 amFeaturedScotlandIS Marketing MeetupThe art of media relations: Tips and tricks for engaging journalists

Event Details

At our next marketing meetup we’re delighted to have George Francis, Account Director at Clark Communications join us to share his tips and tricks for engaging journalists and cutting through the noise.

PR has undergone significant transformations in recent years, driven largely by the rapid evolution of digital media, a huge reduction in media budgets and, subsequently, the number of journalists working and changing audience expectations. Traditional PR strategies, once dominated by press releases and media outreach, have expanded to include social media engagement, influencer partnerships, and content marketing. 

The rise of data analytics has enabled us to measure the impact of our campaigns more precisely and adjust strategies based on real-time feedback. As a result, modern PR is more dynamic, data-driven, and integrated with broader marketing efforts, making it a crucial component of any comprehensive communication strategy.

George will be talking to us about:

  • Knowing your audience and developing a message
  • Telling your story
  • Introducing the journalist – who they are and what they want
  • Putting you in the spotlight – some top tips for getting the most out of an interview

You’ll then have a chance to put your questions to George before we open up the floor to the group,  to discuss sales and marketing challenges we face, and share solutions. There will be networking before and after the meeting with coffee and biscuits provided.

As ever this is a safe and confidential space and a great opportunity for us to share our experience and knowledge together.

Limited places are available, so make sure to secure your spot now – book your free ticket below.


In partnership with Uniq Sales & Marketing:



(Thursday) 9:30 am - 11:30 am BST


Burness Paull LLP Glasgow

2 Atlantic Square 31 York Street Glasgow G2 8AS


ScotlandISScotlandIS builds, shapes and supports the digital technologies Oracle Campus, Blackness Road, Linlithgow, EH49 7LR

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