Trust has been ever present as a central element in successful business transactions, and lack of trust often defines business failure. But with technology transforming the way we live our
Trust has been ever present as a central element in successful business transactions, and lack of trust often defines business failure. But with technology transforming the way we live our lives and the explosion of digital transactions in almost all areas of industry, trust is regularly described as the new currency.
But there’s a major trust deficit, particularly with global tech businesses. Threats such as low levels of consumer understanding, deep fakes, fake news, personal data mining and misuse at scale, algorithmic bias, and a spike in cyber-attacks all contribute to mistrust, and it has never been more important for those organisations handing our finances, assets and data to address this.
We spoke to leaders in international tech organisations to explore these issues in our latest insights paper “The Trust Economy”, which we’re delighted to share with you. In it, some of our clients share their views on the trust economy and how their businesses are reacting to this seismic shift in customer relationships.
The paper also forms the agenda for our next Technology & IP Conference, where we’ll hear from leading speakers from across the tech and IP industries on how trust is influencing their business activity.
Topics will include:
- Growth in the Trust Economy – how to ensure your business is ready and able to maximise the opportunities the trust economy can bring.
- Trust in Brands panel session – the importance of building and maintaining consumer trust for leading brands.
- Trust in Data & Cybersecurity – a look at the industrial scale misuse of data, insider threat, and the risks and challenges organisations face and how to mitigate them.
- AI Ethics and Trust – we’ll hear from Catriona Campbell, Chair of the Scottish AI Alliance, on the part trust and ethics play in the organisation’s mission to drive AI innovation and adoption across the country.
This conference is a must for all businesses and brands dealing with consumer trust. We hope to see you there.
(Tuesday) 8:30 am - 1:30 pm BST
Saltire Court, 10 Cambridge Street, Edinburgh, EH1 2ED
Burness Paull 50 Lothian Rd, Edinburgh EH3 9WJ