ScotlandIS Member Offer: Community Driven Marketing Course

Complimentary access for 10 ScotlandIS member organisations 

Growth is becoming harder to buy. 

Customer acquisition costs are rising. Attention is fragmented. AI is accelerating execution speed across the market — meaning everyone can optimise faster. 

The differentiator is no longer efficiency alone. 

It’s trust. Participation. Belonging. 

Community-Driven Marketing (CDM) equips organisations with a structured, commercially grounded framework to turn community into a strategic growth asset — not just a communications channel. 

ScotlandIS members have access to 10 fully funded places (one per organisation) on this CPD-accredited course, usually priced at £750. 

 Why This Matters Commercially 

Organisations embedding community-driven principles typically benefit from: 

• Higher customer retention and reduced churn 
• Stronger referral and advocacy pipelines 
• Faster product-market feedback cycles 
• Lower long-term acquisition dependency 
• Greater resilience in competitive markets 

In an AI-enabled environment where execution is increasingly automated, community becomes a defensible advantage. 

This course shows how to build that advantage intentionally. 

 What Participants Will Gain 

The programme delivers a practical, commercially focused framework for: 

• Designing communities around purpose, identity, and strategic positioning 
• Building structured feedback loops that generate continuous insight 
• Moving audiences from passive consumption to active contribution 
• Connecting community activity to measurable business outcomes 
• Tracking meaningful KPIs beyond vanity metrics 
• Monetising community engagement without eroding trust 

This is not a theory-led programme. It is designed for application across marketing, product, customer success, and leadership teams. 

Who Should Consider This? 

This opportunity is particularly relevant for: 

• Founders and C-suite leaders 
  Seeking stronger product-market alignment, long-term brand equity, and more sustainable growth models. 
• Product and UX leaders 
  Looking to embed live community insight into development cycles. 
• Customer success and growth leaders 
  Focused on retention, advocacy, and referral-led expansion. 
• Marketing leaders 
  Who want to reduce reliance on paid channels and build long-term engagement assets. 

The Offer 

• 10 complimentary places 
• One per ScotlandIS member organisation 
• First come, first served 
• Usual course fee: £750 

Additional Value 

• CPD-accredited (20 credits) 
• Two months’ access from registration 
• Access to a global Community-Driven Marketing peer network 
• Embedded AI learning tools supporting applied understanding 

Please contact Nicola Jackson (nicola.jackson@scotlandis.com) to register for the course or if you have any questions.