Did you know that a picture is worth 60,000 words? That’s right; our brain processes visual content 60,000 times faster than text, which means that successful content marketing goes beyond communicating with cleverly crafted words. A winning content marketing strategy will transform the copy into visual content to truly capture its meaning.
For businesses, strategic graphic design is the key to build brand awareness and influence customer’s decision-making process. Visual marketing will help your business create an authentic identity that consumers can relate to. Whether it’s through an eye-catching logo, beautiful website, insightful infographics, blog graphics or engaging social media posts, graphic design can build genuine connections with your customers.
At Copy House, we have recognised the power of communication with imagery and how that compliments your content strategy. In this webinar, Kathryn Strachan will showcase how graphic design can work together with your copy to create beautiful, educational and meaningful campaigns that will drive customers to you instead of your competition.
The key takeaways will include:
- Why content marketing is the king of digital marketing and how to get started
- How can graphic design be incorporated into your broader content strategy
- How to capture your brand’s identity with imagery in a way that resonates with your audience
- How to cleverly position your content to boost your visibility online
- Tips and tricks to breakdown your content into engaging visuals
