Company Details
Name: Ethnologic
Date Founded: 2022
Sector: Digital
Key Products/Services: Menopause Experience Guide (MEG)
Website URL: Linda Shore LinkedIn
Executive Summary
Menopause Experience Guide (MEG) – led by Linda Shore, a female tech entrepreneur and MEG design researcher. Linda is a research fellow at the Glasgow School of Art’s Highlands and Islands campus and is pioneering a new approach to menopause support through technology.
The Challenge
Identified gaps in accessible, non-clinical menopause support. Women often felt unheard by healthcare professionals, workplaces struggled to accommodate menopausal employees, and primary care providers faced overwhelming demand for menopause-related consultations. Seeing an opportunity to bridge these gaps, Linda created MEG to provide women with answers and guidance in a familiar and user-friendly way.
The Solution
Created an an AI-powered digital holistic health tool designed to offer real-time support for women navigating the physical, emotional, mental, and nutritional challenges of menopause.
The Impact
Creation of a Minimum Viable Product using a HIE Techscaler Kickstart Grant, for demo/showcase and to develop further through future investment.
Future Plans
Seek future investment for MEG development and implementation at scale. Build partnership and networks through engagement with HIE and partners.