Company Details
Name: Third Platform
Date Founded: 2019
Sector: Software Development, Data, AI and Io
Key Products/Services: Digital & Cognitive Transformation, AI & Data Analytics, Extended/Virtual Reality, Software Development and Integration, Blockchain and IoT
Website URL: www.thirdplatform.ai / www.proven-ate.com
Executive Summary
Third Platform is an advanced technology provider based in East Lothian, Scotland. Provenate is our core SaaS service, created to support organisations with digital and cognitive transformation. With a primary focus on the world of food and drink production (and the whisky and spirit industry in particular), we aim to address the challenges of siloed data, inefficient manual processes and lack of powerful storytelling. We wrap our software around individual customer needs so that producers can collate all supply chain, production, sustainability and marketing data in one place for improved performance, and the ability to apply data analytics and AI for deeper learning and insights.
The Challenge
As a growing distillery, the customer faced some typical expansion challenges, the most pressing of which was a reliance on manual processes, paper-based production records and time-consuming reporting. Another factor was the increasing consumer demand for authentic and transparent product information, with a requirement to balance traditional craft with expectations for multi-lingual data-driven storytelling.
The Solution
Working closely with the customer to mirror the existing distillery processes, Provenate delivered an integrated software solution covering production, marketing, and blockchain-backed transparency. Our production module digitised the capture of all production data, replacing paper logs with tablet-based entry, which then feeds into a range of automated reports. Captured data is stored in the blockchain, ensuring it is secure, verifiable long-term and visible to customers via serialised QR codes. Our marketing module linked production data to consumer-facing ‘storybooks’ accessible directly from the bottle and available in multiple languages
The Impact
By implementing Provenate into their process, the customer was able to:
– Improve operational efficiency, with compliance reporting time cut from half a day to 2-3 minutes on each occasion
– Use data to improve performance, by tracking fermentation and production in real-time which allowed for proactive improvements resulting in increased yields
– Save annual costs, by accurately monitoring and optimising yeast use
– Improve consumer engagement, via QR codes on bottles that tell the authentic history of the whisky, allowing for analysis of consumer behaviours and trends, as well as the impact of international marketing events
Future Plans
We are currently incorporating stock management and valuation modules to provide real-time insight into cask ownership, maturation and asset value, and meet the new EPR requirements. We are also expanding into XR (Extended Reality) to support immersive storytelling and brand experience for consumers, as well as the provision of special release unique digital replica casks, backed by blockchain-based ownership deeds.
We also aim to integrate energy usage data for more accurate and efficient sustainability reporting, and have already begun deploying AI for predictive analytics and dynamic reporting that will support transformational developments across the whole distillery.