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The Interactive Entertainment Scotland manifesto: laying the policy foundations for a Scottish games super cluster

Callum Sinclair, Partner at ScotlandIS member Burness Paull, has provided his insights on the Interactive Entertainment Scotland Manifesto launched on 17th February. On Tuesday 17 February 2026, Interactive Entertainment Scotland (IES), part of UKIE, published its first manifesto ahead of the Scottish

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ScotlandIS Member Offer: Community Driven Marketing Course

Complimentary access for 10 ScotlandIS member organisations  Growth is becoming harder to buy.  Customer acquisition costs are rising. Attention is fragmented. AI is accelerating execution speed across the market — meaning everyone can optimise faster.  The differentiator is no longer efficiency alone. 

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