Join Copy House on Thursday 26th May at 1PM for an interactive roundtable with our industry panel who will discuss the future of B2B content marketing within the customer-centric approach to marketing technology.

Over the last couple of years, we’ve seen a shift in technology marketing. It’s no longer about pitching the hard sell and showing off product specs. Technology marketing should lead with empathy and with their customers at the heart of each campaign.

It’s no longer enough to know what you’re selling. You need to know who you’re selling to, and what makes them tick. A customer-centric approach to marketing is a recipe for success in the tech industry. So, what can you do to really get to know your customer, who they are, and what keeps them up at night? And once you’ve gathered this information, how can you create campaigns that turn your customers into high-quality leads?

In this TechTalks, Kathryn Strachan joins technology marketers and experts to discuss the evolution of customer-centric marketing, and how to do this in a way that guarantees results for your technology brand.

Our panel will answer the following:

• • What is the true meaning of customer-centric marketing? And why is this approach more important than ever for the tech industry?
  • How can brands successfully identify their audience and what makes them tick to help them build relationships in the industry and increase sales?
  • How can brands successfully use their customer insights to deliver a marketing strategy that pushes their technology ahead of their competition?
  • What do brands need to know about their audience before expanding to international markets?

No marketing managers will want to miss this event.