What’s one of the most expensive things your company takes part in? What do you know you need to be seen at, but can be difficult to prove value and ROI?

Trade shows and exhibitions – it can cost thousands through stand design, merchandise, travel, hotels and staff time; what’s the best way to capitalise on the time and really gain worthwhile leads? How do you stand out from your competitors and draw people onto your stand so you can get their time and give the all important 30 second pitch?

Phil Worms, CEO at Frog Systems and former Marketing Director at iomart, has over 30 years’ experience in this area having started his career managing BT’s special events and functions. He has been personally responsible for some of the best, and most ingenious, ways to get conversations started, brands remembered and leads delivered.  He’ll impart some of that knowledge gained through years of experience to help you position your brand and gain best value from your face to face channels.

Graeme Gordon, CEO of IFB,  where he has worked for over 20 years, provides leadership, strategic vision and direction to the business. IFB is known for its customer-first attitude and creative imagery and comms which is reflected across all its marketing and business growth activities. including engaging exhibition stands and event execution, allowing effective conversations to happen. Graeme will give some examples of how #TeamIFB generates leads and builds strong, meaningful connections through valuable conversations and creative delivery.

9.30 – 9.45am           Registration & Breakfast

9.45 – 9.50am           Welcome by ScotlandIS

9.50 – 10.50am         Phil Worms, CEO, Frog Systems

10.50 – 11.05am       Break

11.05 – 11.40am       Graeme Gordon, CEO, IFB

11.40 – 12.00pm       Q & A/ Discussion

12.00 – 12.30pm       Networking