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Geovation Scotland: Meet the 2023 Accelerator Cohort

The 5th Geovation Scotland Accelerator Programme is officially under way. This year, there are six inspiring start-ups, including ScotlandIS member Unbaggaged, ready to take their next steps with the support of Registers of Scotland and Ordnance Survey.

Geovation Scotland’s main aim is to support acceleration in location, land and property technology innovation in Scotland. Through the accelerator programme and community, they provide support for business growth and development, encouraging the development of sustainable and innovative solutions that will have a positive impact and boost the Scottish economy.  

In a partnership between Registers of Scotland and Ordnance Survey, the six-month programme provides start-ups with funding, mentorship, specialist coaching and support to help their businesses grow. This  includes:  

  • access to Ordnance Survey and Registers of Scotland data,  
  • up to £15,000 of equity free programme funding,  
  • office space at Meadowbank House our Geovation Scotland HQ; and 
  • a bespoke programme of activity including workshops, coaching and 1:1s with industry experts.   

Meet the Cohort


EMMA unlocks the opportunity and latent value of underutilised public assets such as streetlamps, pavement and buildings, etc. It is a pre-launch digital marketplace for the commercialisation of public assets, where local authorities can list and lease their assets, gain income and provide solutions for communities. It also allows businesses to gain access to the data and the assets they need to develop and deploy services and solutions contributing to decarbonisation and connectivity (e.g., EV charging, last mile delivery, 5G, etc.) 


Unbaggaged is a mobile luggage storage service in Edinburgh and Glasgow that picks up, stores, and drop-off luggage wherever and whenever you want. Simply go on our web app and put in how many bags, where and when to pick it up, and let our luggage transportation network get to work. Unbaggaged already have over 475 affiliate partners with Airbnb’s across Scotland and notable tour companies. 

Rethink Carbon

The Rethink Carbon platform aims to provide land managers and government agencies with tools to collaborate and manage land use more efficiently. It enables informed land use decisions, engages communities and helps land managers make better decisions for carbon capture and storage while also generating significant benefits for biodiversity. 

Mortar IO

The pace of decarbonising our global building stock needs to at least double if we have any chance of achieving our net zero ambitions. The problem is: planning decarbonisation on buildings is slow and inaccurate, making retrofits more expensive and riskier than they need to be.  

Mortar IO is a modelling and simulation software platform, which creates near-instant virtual models of existing buildings. Our customers love that our models are fast and accurate, which – combined with our powerful simulation technology – empowers them to find the most cost-effective route to net zero effortlessly. 

MYtown MYcommunity

MYtown MYcommunity will be two complementary digital platforms with ethical and sustainable values. MYtown will function as an alternative to Amazon with an emphasis on local products and fair working conditions. MYcommunity will encompass much of the functionality of sites like Facebook and Eventbrite but with a real grounding in its locality. 

MARKED: Wayfinding System

MARKED: Wayfinding System looks to revolutionise how people experience cycling and scooting in the city. Their aim is to make sustainable transport viable for everyone, not just experienced cyclists in specialised gear. MARKED: Wayfinding System firmly believes that their system has the potential to transform cycling and scooting into a stress-free and enjoyable experiences viable for everyone, thus fostering safer and more pleasant cities. 

Lyndsey Dougan, Head of Innovation and Geovation Scotland, commented: “We are delighted to welcome six new startup companies onto cohort 5 of the Geovation Scotland Accelerator Programme. All of the companies joining the programme are excellent examples of how the power of location and land and property data can be harnessed to address real-world problems – from decarbonisation to making the logistics of travel simpler. We can’t wait to watch these startups develop over the next six months and support them to make a real impact for Scotland’s economy.

Geovation Scotland alumni and founder of PropEco, Chris Hardman, commented: “Taking part in the (last) Geovation Scotland Accelerator Programme has given us a huge boost. The support provided enabled us to develop our technology and business model to the point where we could unlock additional funding and secure our first customers!

If you have any questions or are interested in connecting with any of this years’ promising cohort, get in touch via To be kept up to date with the accelerator programme, news and events, sign up to their newsletter here

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