Complimentary access for 10 ScotlandIS member organisations
Growth is becoming harder to buy.
Customer acquisition costs are rising. Attention is fragmented. AI is accelerating execution speed across the market — meaning everyone can optimise faster.
The differentiator is no longer efficiency alone.
It’s trust. Participation. Belonging.
Community-Driven Marketing (CDM) equips organisations with a structured, commercially grounded framework to turn community into a strategic growth asset — not just a communications channel.
ScotlandIS members have access to 10 fully funded places (one per organisation) on this CPD-accredited course, usually priced at £750.
Why This Matters Commercially
Organisations embedding community-driven principles typically benefit from:
- Higher customer retention and reduced churn
- Stronger referral and advocacy pipelines
- Faster product-market feedback cycles
- Lower long-term acquisition dependency
- Greater resilience in competitive markets
In an AI-enabled environment where execution is increasingly automated, community becomes a defensible advantage.
This course shows how to build that advantage intentionally.
What Participants Will Gain
The programme delivers a practical, commercially focused framework for:
- Designing communities around purpose, identity, and strategic positioning
- Building structured feedback loops that generate continuous insight
- Moving audiences from passive consumption to active contribution
- Connecting community activity to measurable business outcomes
- Tracking meaningful KPIs beyond vanity metrics
- Monetising community engagement without eroding trust
This is not a theory-led programme. It is designed for application across marketing, product, customer success, and leadership teams.
Who Should Consider This?
This opportunity is particularly relevant for:
- Founders and C-suite leaders
Seeking stronger product-market alignment, long-term brand equity, and more sustainable growth models. - Product and UX leaders
Looking to embed live community insight into development cycles. - Customer success and growth leaders
Focused on retention, advocacy, and referral-led expansion. - Marketing leaders
Who want to reduce reliance on paid channels and build long-term engagement assets.
The Offer
- 10 complimentary places
- One per ScotlandIS member organisation
- First come, first served
- Usual course fee: £750
Additional Value
- CPD-accredited (20 credits)
- Two months’ access from registration
- Access to a global Community-Driven Marketing peer network
- Embedded AI learning tools supporting applied understanding
Please contact Nicola Jackson (nicola.jackson@scotlandis.com) to register for the course or if you have any questions.