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SnapDragon Monitoring honoured with a King’s Award for International Trade

SnapDragon Monitoring, the online brand protection agency, has been honoured with a King’s Award for International Trade, recognising growth of 200% in overseas sales over the last three years.

Founded to help SMEs fight fakes online, SnapDragon now works with global brands, as well as with legal and IP firms around the world. Initially focused on identifying and removing counterfeit products from online marketplaces, SnapDragon’s service now also includes monitoring and enforcing against grey market goods, illegal products, illicit domains and webstores, fake app stores and social media sites, impersonators and NFTs. Using clients’ intellectual property to prove originality, SnapDragon’s proprietary tech and expert team can often enforce within minutes, keeping end consumers safe and company reputations and revenues in-tact.

Commenting on the award, CEO Marcus Kneen said: “The team is honoured to receive a King’s Award for International Growth which has come about as a result of client recognition of our bespoke solutions combining superior technology with the expert knowledge and commitment of our dedicated and focused team.”

Rachel Jones, Founder said: ‘We are over the moon to have our international sales growth over the last three years recognised by a King’s Award, particularly as these include pandemic years.  Having founded the business to help SMEs avoid the same pains I went through when my own invention was counterfeited, we love now also working with global brands to protect them, their customers and revenues. As fakes and counterfeits contribute over USD$0.5billion* to the global economy each year there is much to do but innovative technology and expert teams can make a significant difference.”

Scottish clients include the Ooni Pizza Ovens, the Harris Tweed Authority, Glencairn Crystal and Johnstons of Elgin.


About King’s Awards for Enterprise

The King’s Awards for Enterprise are the most prestigious business awards in the UK. The awards were first established in 1965 and since then over 7000 companies have achieved a King’s Award. 2024 marks the second year of The King’s Awards for Enterprise, reflecting His Majesty The King’s desire to continue the legacy of HM Queen Elizabeth II’s by recognising outstanding UK businesses.

The awards celebrate the success of exciting and innovative businesses which are leading the way with pioneering products or services, delivering impressive social mobility programmes, or showing their commitment to excellent sustainable development practices.

This year 252 businesses have been recognised for their contribution to International Trade, Innovation, Sustainable Development and Promoting Opportunity (through Social Mobility). A total of 257 Awards are made with five companies being recognised with two Awards.

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